FMCG Asia Awards 2025 Winner: Veronica Bernice Jalgalado and Mabel Dela Cruz of CDO Foodsphere
Mabel Dela Cruz of CDO Foodsphere shared how campaigns for Highlands and San Marino help Filipino families elevate everyday meals.
She also highlighted how the initiative confirmed that consumers respond best to transparent product claims, earning the company the Campaign of the Year - Philippines and Product Campaign of the Year - Philippines accolades at the FMCG Asia Awards 2025.
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