APAC

The initiative is part of SHEIN’s evoluSHEIN roadmap.

This follows customer complaints about getting lost in its current layout.

It is expected to help the brand better serve Chinese consumers.

It also invested $7.5M in Southern China factory upgrades.

He explored how digitalisation, evolving consumer expectations, and economic uncertainties are transforming retail in the APAC region.

Adidas also made a notable comeback in 2024.

Asia-Pacific is a key market, holding 30.1% of the global share.

In China, 40% actively seek new tastes.

He discussed e-commerce integration strategies, the role of emerging tech, and collaboration in retail to stay ahead.

Estée Lauder will integrate Startup India’s platform and expertise into its BEAUTY&YOU India program.

It aims to simplify content production and increase efficiency.

The rising demand for natural and healthy food products is driving growth.

Naresh Vemuri of Fujitsu’s Uvance Solutions and Services discussed key trends and challenges for retailers in Asia Pacific and the importance of using technology to enhance customer experience and drive business growth.

Despite this, McKinsey noted that there is also an increasingly active consumer segment.

Fine art, wine and whisky were the weakest performers.

It will digitalise dyeing processes.