Outstanding Consumer Brands Honoured at FMCG Asia Awards 2025

The awards celebrated industry leaders redefining consumer excellence across the region.

As Asia’s FMCG sector evolves, leading brands are setting the pace with innovative products, impactful campaigns, trend-setting strategies, and consumer-focused solutions that elevate industry standards

The FMCG Asia Awards 2025, presented by Retail Asia, celebrated these trailblazing brands, recognising their excellence, responsible practices, and transformative initiatives that are shaping the future of fast-moving consumer goods in the region.

Held on 18 November 2025 at the Marina Bay Sands Expo and Convention Centre in Singapore, the ceremony highlighted companies and visionaries who continue to set the benchmark in one of Asia’s most competitive sectors..

An esteemed panel of industry experts served as this year's judges, consisting of Olivier Gergele, Asean Consumer Products & Retail Leader, EY; Anson Bailey, Head of Consumer & Retail, Asia Pacific, KPMG; Rakesh Mani, Partner, Asia Pacific Consumer Markets Leader, PwC; David Eu, Partner & Deputy Industry Lead - F&B, Retail and Consumer Products Practice, RSM; and Siddharth Pathak, Senior Partner & APAC Leader for Consumer and Retail Practice, Kearney.

Congratulations to all the winners!

FMCG ASIA AWARDS 2025 WINNERS

Aficionado
Omni-Channel Experience of the Year - Philippines

Amaterasun 
Product Campaign of the Year - Indonesia

SOMETHINC 
Product Packaging of the Year - Indonesia

Anhaar Foods 
Consumer Good of the Year (Dairy) - Pakistan

BAKEN 
Consumer Good of the Year (Snack) - Philippines
Customer Experience Initiative of the Year - Philippines

Betagro Group
Product Extension Initiative of the Year - Singapore

C.P. Vietnam Corporation 
Consumer Good of the Year (Ready-to-eat Meals) - Vietnam
Sustainability Initiative of the Year - Vietnam

Cambodia Beverage Company (Coca-Cola)
Cause-Driven Campaign of the Year - Cambodia

CDO FOODSPHERE
Campaign of the Year - Philippines
Product Campaign of the Year - Philippines

Century Pacific Food Inc. 
Consumer Good of the Year (Plant-based Milk) - Philippines
Sustainability Initiative of the Year - Philippines

Dabur International 
Digital Marketing Strategy of the Year - United Arab Emirates

DFI Retail Group 
Digital Marketing Strategy of the Year - Hong Kong

DFI Retail Group & DFI Retail Group, Own Brand Health & Beauty – Mannings Guardian
Brand Transformation of the Year - Hong Kong
Sustainability Initiative of the Year - Hong Kong

Diageo Korea 
Lifestyle Campaign of the Year - South Korea
Pop-Up Experience of the Year - South Korea

DIAGEO Taiwan 
Product Launch of the Year - Taiwan

FairPrice Group 
Home Brand of the Year - Singapore
Product Launch of the Year - Singapore

FairPrice Group (LOTTE Mart Express Project)
Retail Partnership of the Year - Singapore

FERRERO ASIA PACIFIC
Campaign of the Year - Thailand

Ferrero Asia Pacific Pte Ltd
Omni-Channel Experience of the Year - Indonesia

Ferrero Japan Ltd. 
Seasonal Campaign of the Year - Japan

FrieslandCampina Thailand 
Product Campaign of the Year - Thailand

Guardian Health & Beauty Sdn Bhd 
Retail Partnership of the Year - Malaysia

H&H Group 
Product Launch of the Year - Thailand

Jim Beam 
Pop-Up Experience of the Year - Malaysia

L'Occitane en Provence 
Cause-Driven Campaign of the Year - Hong Kong

L’Oréal Travel Retail Asia Pacific 
Consumer Engagement Initiative of the Year - Singapore

La Vie 
Campaign of the Year - Vietnam
Digital Marketing Strategy of the Year - Vietnam

Lion Brewery (Ceylon) PLC 
New Brand Launch of the Year - Sri Lanka
Seasonal Campaign of the Year - Sri Lanka

Mannings, DFI Retail Group 
Digitalization Initiative of the Year - Hong Kong
ESG Initiative of the Year - Hong Kong
Health & Wellness Initiative of the Year - Hong Kong

Mars Wrigley 
Consumer Engagement Initiative of the Year - Malaysia

Mega Prime Foods Inc. 
Brand Campaign of the Year - Philippines
Consumer Good of the Year (Canned Goods) - Philippines

Milklab
Consumer Engagement Initiative of the Year - Indonesia

Nestlé Japan Ltd. 
Omni-Channel Experience of the Year - Japan

Nestlé Purina PetCare Asia, Oceania, Africa 
Product Launch of the Year - Australia

PACIFIC SYNERGY FOOD AND BEVERAGE CORP.
Eco-Friendly Initiative of the Year - Philippines
Home Brand of the Year - Philippines

ParagonCorp
Customer Experience Initiative of the Year - Indonesia
Diversity & Inclusion Initiative of the Year - Indonesia
Pop-Up Experience of the Year Indonesia

PEPSICO Philippines 
Digital Marketing Strategy of the Year Philippines

Primo Foods 
Consumer Good of the Year (Snack) - Australia

SIMEXCO DAKLAK LTD. 
ESG Initiative of the Year - Vietnam

Suntory Beverage & Food Hong Kong Limited 
Consumer Good of the Year (Tea) - Hong Kong

Suntory Global Spirits - Roku Gin 
Lifestyle Campaign of the Year - Singapore

TIC TAC 
Consumer Engagement Initiative of the Year - Philippines

Unity Pharmacy 
Digitalization Initiative of the Year - Singapore
Health & Wellness Initiative of the Year - Singapore

URC INDONESIA 
Brand Campaign of the Year - Indonesia

Vitasoy International Holdings Limited 
Consumer Good of the Year (Plant-based Milk) - Hong Kong
Product Launch of the Year - Hong Kong

Yeo's 
Campaign of the Year - Singapore
Consumer Good of the Year (Non-Carbonated Beverage) - Singapore

The FMCG Asia Awards is presented by Retail Asia. For more information about the awards programme, you may contact Shela Ramos at +65 3158 1386 or [email protected].