H&H Group recognised at FMCG Asia Awards 2025 for Swisse Tubbies

Through a dynamic launch, the company positioned Swisse as a leader in affordable premium wellness.

H&H Group received an accolade in the Product Launch of the Year - Thailand category at the FMCG Asia Awards 2025 for the introduction of Swisse Tubbies, a supplement format that expanded the reach of premium wellness products to more consumers. The award reflects how the company adapted to shifts in Thailand’s fast-evolving health and wellness market.

Swisse was established in Australia in 1969 and built its reputation on science-led formulations and carefully sourced ingredients. It entered Thailand in 2021, where the price remained a barrier to wider adoption.

H&H Group addressed this through the introduction of Swisse Grape Seed and Swisse Collagen + Grape Seed in a compact tube format called Swisse Tubbies. The new line offered smaller, lower-priced packs that aligned with the buying habits of local consumers and the growing preference for convenience.

The launch gained measurable traction across multiple channels. With Thailand’s first Swisse brand ambassador, Jeff Satur, fronting the campaign, it reached more than 11 million users and recorded upwards of 70 million impressions across TikTok and Meta.

During the campaign period, Swisse’s market share increased from 2.7% to 7.9%, peaking at 9%. The brand rose to fourth place amongst supplement labels in Thailand. Sales surpassed 158,000 units within eight months. Trial packs also supported incremental growth, lifting regular pack sales both volume and value.

The FMCG Asia Awards, organised by Retail Asia, recognises companies that have made a significant impact on the fast-moving consumer goods industry. It celebrates the excellence of those who consistently deliver exceptional products, drive innovative initiatives, and execute remarkable projects.

The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here.  For more information about the awards programme, you may contact Shela Ramos at +65 3158 1386 or [email protected].