FrieslandCampina Thailand recognised for outstanding product innovation at FMCG Asia Awards 2025

The company demonstrated leadership through a formulation that fuels happiness, growth, and potential in every child.

FrieslandCampina Thailand received an accolade in the Product Campaign of the Year - Thailand category at the FMCG Asia Awards 2025 for its work on Foremost Omega Smart Gold. The award recognises the company’s achievement in developing a formulation that enhanced the Foremost Omega range and addressed current nutritional priorities for Thai children.

Launched in the fourth quarter of 2024, Foremost Omega Smart Gold was based on extensive consumer research. Findings highlighted three consistent concerns amongst Thai mothers: brain development, immunity, and physical growth. The reformulation addressed each of these, incorporating targeted nutrients with quantifiable health benefits supported by scientific analysis.

Each serving contains 27mg DHA, together with Omega-3 6 9, Sphingomyelin, MFGM, and Vitamin B12 for cognitive function. It also includes GOS BIO-ACTIVE and Vitamin C to reinforce immune health and physical endurance. The result is a composition that advances nutritional standards within Thailand’s children’s milk segment.

To extend the product’s message, FrieslandCampina Thailand introduced the Happy Power campaign, which linked balanced nutrition with active learning and play. The campaign reached over 700 million impressions across digital and traditional media, further consolidating Foremost Omega’s presence in the national market.

Since launch, Foremost Omega Smart Gold has achieved a 38% increase in sales as of July 2025, significantly above the category average of 9%. The growth has strengthened the Foremost Omega brand’s market share to 47% in Thailand’s UHT milk category, reinforcing its position as a leading brand in children’s nutrition.

The FMCG Asia Awards, organised by Retail Asia, recognises companies that have made a significant impact on the fast-moving consumer goods industry. It celebrates the excellence of those who consistently deliver exceptional products, drive innovative initiatives, and execute remarkable projects.

The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here.  For more information about the awards programme, you may contact Shela Ramos at +65 3158 1386 or [email protected].