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TikTok ‘shoppertainment’ drives mega-sale hit
Videos on the platform are used not just to entertain but also to drive e-commerce.
1 day ago
TikTok ‘shoppertainment’ drives mega-sale hit
Videos on the platform are used not just to entertain but also to drive e-commerce.
1 day ago
Mars Wrigley bets on Asia’s chocolate boom
The US company expects the region’s rising middle class to eat more M&M’s and Snickers.
Food Innovators to serve up ‘anime’ diners in Singapore
CEO Kubota Yasuaki expects the city-state to become their gateway to other Asian countries.
Brands told to come clean about beauty care
Consumers are more discerning and can easily spot fake ingredient claims.
Swarovski cracks TikTok to scale luxury amongst Gen Zs
The Austrian crystal maker is working with influencers to connect with the Singaporean market.
Starbucks Korea opens high-tech store in Seoul
Its first reserve-only branch features AR art installations and a Mixology Bar.
Decathlon gets closer to hybrid Singaporean shoppers through pick-up service
The world’s largest sporting goods retailer lets clients pick up online orders on the go.
Deliveroo Shopping for nonfood items launched in Singapore
Shoppers may now access beauty and pet care, and consumer electronics on the delivery app.
MR.DIY expands deep into Indonesia’s suburbs
The company has grown to more than 850 branches in just seven years.
Southeast Asian retailers go live to take orders
Social media are no longer just spaces for sharing selfies; they’ve become shopping hubs.
Philippine retailers told to boost omnichannel space
Shoppers want a seamless experience, whether browsing in-store or shopping online.
Philippines’ Ever Bilena rides next wave of cosmetics growth
The brand is banking on Gen Zs in the rapidly evolving beauty product landscape.
Lazada Philippines becomes all things to all e-shoppers
Customers are buying both cheap groceries and expensive jewellery online.
Retailers must regain trust of stingy consumers
Sellers need to adapt and engage with more customers to avert a decline in sales.
Hong Kong’s K11 MUSEA bridges art, culture, and retail
Visitors find top-tier brands and museum-grade art pieces at the cultural-retail landmark.
Toys ‘R’ Us Asia banks on ‘kidults’ to drive toy sales
Teens and adults aged 12 years and over are buying beloved toy brands from the 80s and 90s.
Meta is investing big in business messaging
Companies can boost sales by reaching more customers on Messenger, Instagram and WhatsApp.
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China to drive Asia’s retail growth
![China to drive Asia’s retail growth]()
It is expected to account for 60% of the region’s consumption in the next decade.
It is expected to account for 60% of the region’s consumption in the next decade.
