KPMG

KPMG firms operate in 145 countries and territories, and in FY21, collectively employed more than 236,000 people, serving the needs of business, governments, public-sector agencies, not-for-profits and through KPMG firms' audit and assurance practices, the capital markets.

Inflation offers an ‘excellent opportunity’ to reset promotional strategies: KPMG

Retailers can turn the current economic challenges into an opportunity to refocus their communications with customers, KPMG’s Anson Bailey says.

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Inflation offers an ‘excellent opportunity’ to reset promotional strategies: KPMG

Retailers can turn the current economic challenges into an opportunity to refocus their communications with customers, KPMG’s Anson Bailey says.

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Customised, interactive experience key to attracting customers

Brands should offer personal touchpoints to customers, amongst others.

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What could make shoppers switch to another luxury brand

Chinese consumers give emphasis on whether the brand is aligned with their identity.

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Nearly 3 of 4 Chinese shoppers willing to switch to more sustainable brands

This is more common amongst younger consumers.

In Focus

BNPL platforms risk losing trust by ignoring SFA Code of Conduct

Under the Code of Conduct, BNPL providers need to show customers their ‘Trustmark’.

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Is Gen Z becoming the bigger spender in China?

They are rapidly becoming the largest consumer base for luxury brands, KPMG said.

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Should Hong Kong’s brick-and-mortar retailers ride the e-commerce wave?

Surprisingly, retailers will need to cater more to the 62.1% of Hong Kongers who prefer to shop in-store.

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Anson Bailey on key e-commerce trends that will influence businesses in Hong Kong

With consumer digital fluency levels rising higher, the new era of retail is just beginning, says KPMG’s Head of Technology and Consumer & Retail.

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