, China
Source: Ready Made (Pexels)

Nearly 3 of 4 Chinese shoppers willing to switch to more sustainable brands

This is more common amongst younger consumers. 

Around 74% of Chinese consumers are willing to switch to brands that give emphasis on sustainability and corporate responsibility, KPMG reported.

In a 2023 report, Luxury Redefined, KPMG found that younger consumers (age 34 and below) are more likely to prioritise purchasing sustainable brands (29%) than shoppers in older age groups (23%). 

“If you want to compete on a global level you have to take into account consumer demand for more sustainable practices among younger generations,” Stefania Lazzaroni, General Manager of Altagamma, said in the report.

Read more: Is Gen Z becoming the bigger spender in China?

“Consumers have changed and especially in emerging markets the luxury industry is increasingly catering to younger customers. That means you have to be a leader in the way you ethically conduct your business.”

The report that surveyed 2,653 respondents across eight key cities in China also found that more than 50% provided slightly uncertain answers on whether they are willing to make the switch to sustainable brands.


Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

South Korea's dermocosmetics market ranks 6th globally
It has attracted competition from "concept-dermo," "dermo-inspired," and "pharma-dermo" brands. 
Hydration products gain traction in APAC
It was driven by increased awareness of health concerns like global warming and modern lifestyles.


Embracing technology and personalisation drives e-commerce in Indonesia
3 retail executives compare notes on rapid tech-driven growth of e-commerce at Retail Asia Forum.
Embracing hyperlocal retailing in Indonesia
Retail Asia Forum in Jakarta delved on the complexities of implementing hyperlocal retail strategies in a country as diverse as Indonesia.
PT ABC President Indonesia touts retail with personalised digital campaign
COO Dwi Hatmadji showcases successful Gen Z and millennial engagement strategy at Retail Asia Forum 2024
What new brands need to succeed in Asian markets
Price sensitivity remains a critical factor especially in essential categories like food and beverages.