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Brands pivot to AI-optimised marketing as GenAI shopping grows
Brands pivot to AI-optimised marketing as GenAI shopping grows
They are adopting generative engine optimisation to appear in AI-driven search results.

Forum

How can China’s FMCG brands move beyond discounts?

Simply increasing supply and lowering prices are no longer enough.

Exclusives

Asia’s shoppers ditch search bars for ChatGPT conversations
Referral traffic from platforms like ChatGPT grew sevenfold over the past year.
Hong Kong small retailers step up investment to take on big chains
They are getting a boost from state funding and fee cuts.
Fashion H&M bets on Philippines as $15.8b 'fashion hungry' outlier
President Saed El-Achkar cites a globally rare demographic average age of 27.
Singapore SMEs to gain from clearer e-commerce rules
The guidelines should boost the confidence of merchants on large platforms.
High rents, labour costs loom over Jollibee’s Australia plans
A crowded chicken segment could also weigh on initial growth.
DFI Retail revamps Guardian and IKEA stores for smarter shopping
Business is no longer purely transactional, but increasingly advisory.
Beyond The Vines uses online insights to shape overseas growth
It looks at online reception before opening any physical stores.

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