Retail Asia Summit - Vietnam - May 12, 2025

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May 12, 2025 | 8:30 AM to 5:00 PM | Grand Ballroom, 1st Floor, Pullman Saigon Centre, Vietnam

Overview Retail Asia Summit - Vietnam - 2025

Retail Asia proudly presents the Retail Asia Summit - Vietnam with the theme "Vietnam’s Retail Evolution: From Traditional to Digital." This summit will gather prominent industry leaders and retail visionaries to explore the pivotal shifts shaping Vietnam's retail market.

Scheduled for 12 May 2025, attendees will gain insights into emerging trends, government regulations, omnichannel strategies, and the integration of digital strategies that enhance customer experiences. 

Take an active role in shaping the future of retail in Vietnam.

Secure your place today and be part of this transformative journey that will redefine the retail landscape.

Venue: Grand Ballroom, 1st Floor, Pullman Saigon Centre, Vietnam

Event Day:
May 12, 2025

Why the Retail Asia Summit 2025 is the must-attend event:

CONNECT

Network with Vietnam’s top retail executives and innovators. Build crucial partnerships with industry leaders shaping the country’s retail transformation.
 

EXPLORE

Gain in-depth insights into Vietnam’s retail evolution, from traditional formats to cutting-edge digital strategies. Learn how local trends and government regulations impact the market.

INNOVATE

Discover the latest in omnichannel retail and customer engagement. Explore technologies and strategies that enhance operational efficiency and elevate the shopping experience in Vietnam.

GROW

Equip your business with actionable insights and strategies to thrive in Vietnam’s fast-changing retail landscape. Leverage opportunities in this dynamic market to drive growth and stay competitive.

Speakers

Anh Duc Nguyen

Anh Duc Nguyen

Group Chief Executive Officer
Saigon Co.op
Chairman
Association of Vietnam Retailers

Luan Nguyen

Luan Nguyen

Principal
Boston Consulting Group

Tezuka Daisuke

Tezuka Daisuke

Executive Officer, Chief Vietnam Business Officer
AEON Japan
General Director
AEON Vietnam

Maya​ Nguyen

Maya​ Nguyen

Partner
Page Executive

James Kershek

James Kershek

Chief Executive Officer 
SonKim Retail

Duc Tran (David)

Duc Tran (David)

Country Manager, Vietnam & Cambodia 
Mapple Mitra Adiperkasa Vietnam

Nguyễn Thị Ngọc Huệ

Nguyễn Thị Ngọc Huệ

Senior General Manager - People & Brand Strategy, Corporate & Supplier Quality Management 
AEON Vietnam

Peter Christou

Peter Christou

General Manager
Kantar Vietnam, Worldpanel Division

Alex Luu

Alex Luu

Regional Director of Philippines & Vietnam
Centric Software

Ruby Hoang Thi Minh Ngoc

Ruby Hoang Thi Minh Ngoc

Chief Growth Officer 
Cho Tot 

Mai Vo

Mai Vo

Country Manager, Vietnam & Cambodia 
CleverTap

Le Van Duy

Le Van Duy

Chief Technology Officer 
YODY Fashion JSC

Yuichi Ota

Yuichi Ota

Partner
YCP

Naree Nguyen

Naree Nguyen

Head of Key Account Partnerships
TikTok Vietnam

Ngan Ly

Ngan Ly

Chief Client Officer
Ipsos

Mark Sage

Mark Sage

Chief Experience and Membership Officer (CXO)
Masan Group

Chi Ly

Chi Ly

Director 
YCP

Tatiana Masalska-Laska

Tatiana Masalska-Laska

Chief Experience Officer  
TGM Research

Tuan Anh Vo (TA)

Tuan Anh Vo (TA)

Customer Delight leader 
Decathlon Vietnam

Nghia Hoang

Nghia Hoang

Head of Business Strategy 
LOTTE Mart Vietnam

Agenda

8:30 - 9:00 AM REGISTRATION


9:05 - 9:10 AM Welcome Remarks

  • Tim Charlton, Publisher, Retail Asia

9:10 - 9:25 Opening Speaker 

  • Anh Duc Nguyen, Group Chief Executive Officer, Saigon Co.op, Chairman, Association of Vietnam Retailers

9:25 - 9:45 AM Keynote Speaker: Vietnam Retail: Leading the Next Wave of Growth

  • Luan Nguyen, Principal, Boston Consulting Group

9:45 - 10:05 AM CEO Fireside Chat: Leading Retail Transformation at Scale: Journey to Modernization

  • Tezuka Daisuke, Executive Officer, Chief Vietnam Business Officer of AEON Japan and General Director of AEON Vietnam 

10:05 -10:45 AM Panel Session 1: Vietnam's Retail Market Outlook: Trends, Opportunities, and the Path to Digitalisation

Moderator: 

  • Maya​ Nguyen, Partner, Page Executive

Panelists:

  • James Kershek, Chief Executive Officer, SonKim Retail 
  • Nguyễn Thị Ngọc Huệ, Senior General Manager - People & Brand Strategy, Corporate & Supplier Quality Management, AEON Vietnam
  • Duc Tran (David), Country Manager, Vietnam & Cambodia, Mapple Mitra Adiperkasa Vietnam

10:45 - 11:20 AM NETWORKING BREAK


11:20 - 11:40 AM Speaker 4: Sourcing Vietnam’s retail growth in a shifting area

  • Peter Christou, General Manager, Kantar Vietnam, Worldpanel Division

11:40 - 11:55 AM Speaker 5: Innovative Retail Strategies for Vietnam’s Dynamic Market

  • Alex Luu, Regional Director of Philippines & Vietnam, Centric Software

11:55 - 12:15 PM Speaker 6: Dominating Digital Marketplaces: How Tech Innovation Fuels Trust and Liquidity

  • Ruby Hoang Thi Minh Ngoc, Chief Growth Officer, Cho Tot 

12:15 - 12:30 PM Speaker 7: Clicks, Carts & Comebacks: Mastering Customer Retention in Retail

  • Mai Vo, Country Manager, Vietnam & Cambodia, CleverTap

12:30 - 1:00 PM Panel Session 2: Transforming Retail Spaces: Adapting to the Digital-First Consumer

Moderator:

  • Luan Nguyen, Principal, Boston Consulting Group

Panelists:

  • Le Van Duy, Chief Technology Officer, YODY Fashion JSC
  • Tatiana Masalska-Laska, Chief Experience Officer, TGM Research 

1:00 - 2:00 PM MIDDAY BREAK


2:00 - 2:20 PM Speaker 8: Vietnam’s Retail Market from a Global Perspective

  • Yuichi Ota, Partner, YCP

2:20 - 2:40 PM Speaker 9: From GMV Game to Brand Fame

  • Naree Nguyen, Head of Key Account Partnerships, TikTok Vietnam

2:40 - 3:00 PM Speaker 10: Navigating the Evolving Consumers: Trends Shaping Vietnamese Retail

  • Ngan Ly, Chief Client Officer, Ipsos

3:00 - 3:30 PM NETWORKING BREAK


3:30 - 3:50 PM Speaker 11

  • Mark Sage, Chief Experience and Membership Officer (CXO), Masan Group

3:50 - 4:20 PM Panel Session 3: Harnessing Technology: AI, Machine Learning, and Innovation for Customer-Centric Retail

Moderator:

  • Chi Ly, Director, YCP

Panelists:

  • Tuan Anh Vo (TA), Customer Delight leader, Decathlon Vietnam
  • Nghia Hoang, Head of Business Strategy, LOTTE Mart Vietnam

4:30 PM END OF PROGRAM

For inquiries, reach us at

For more details, contact:

Retail Asia Events Team

+65 31581386

[email protected]

Speakers

Anh Duc Nguyen

Anh Duc Nguyen

Group Chief Executive Officer
Saigon Co.op
Chairman
Association of Vietnam Retailers

Luan Nguyen

Luan Nguyen

Principal
Boston Consulting Group

Tezuka Daisuke

Tezuka Daisuke

Executive Officer, Chief Vietnam Business Officer
AEON Japan
General Director
AEON Vietnam

Maya​ Nguyen

Maya​ Nguyen

Partner
Page Executive

James Kershek

James Kershek

Chief Executive Officer 
SonKim Retail

Duc Tran (David)

Duc Tran (David)

Country Manager, Vietnam & Cambodia 
Mapple Mitra Adiperkasa Vietnam

Nguyễn Thị Ngọc Huệ

Nguyễn Thị Ngọc Huệ

Senior General Manager - People & Brand Strategy, Corporate & Supplier Quality Management 
AEON Vietnam

Peter Christou

Peter Christou

General Manager
Kantar Vietnam, Worldpanel Division

Alex Luu

Alex Luu

Regional Director of Philippines & Vietnam
Centric Software

Ruby Hoang Thi Minh Ngoc

Ruby Hoang Thi Minh Ngoc

Chief Growth Officer 
Cho Tot 

Mai Vo

Mai Vo

Country Manager, Vietnam & Cambodia 
CleverTap

Le Van Duy

Le Van Duy

Chief Technology Officer 
YODY Fashion JSC

Yuichi Ota

Yuichi Ota

Partner
YCP

Naree Nguyen

Naree Nguyen

Head of Key Account Partnerships
TikTok Vietnam

Ngan Ly

Ngan Ly

Chief Client Officer
Ipsos

Mark Sage

Mark Sage

Chief Experience and Membership Officer (CXO)
Masan Group

Chi Ly

Chi Ly

Director 
YCP

Tatiana Masalska-Laska

Tatiana Masalska-Laska

Chief Experience Officer  
TGM Research

Tuan Anh Vo (TA)

Tuan Anh Vo (TA)

Customer Delight leader 
Decathlon Vietnam

Nghia Hoang

Nghia Hoang

Head of Business Strategy 
LOTTE Mart Vietnam