FairPrice Group's Retail Media Network, FPG ADvantage, recognised at Retail Asia Awards 2026 for omnichannel innovation and community impact

The company won for leveraging its omnichannel ecosystem to connect brands with customers in more meaningful ways. 

FairPrice Group's retail media network, FPG ADvantage, has been recognised at the Retail Asia Awards 2026, winning Retail Collaboration Project of the Year - Singapore and Omnichannel Strategy of the Year - Singapore. 

The awards recognise FairPrice Group's efforts to leverage its omnichannel ecosystem to create meaningful impact for both customers and brands, whilst making every day a little better for the communities it serves. 

The Retail Collaboration Project of the Year - Singapore award was awarded for FairPrice Group's partnership with the Health Promotion Board (HPB), which demonstrated how retail media can be harnessed to support national health objectives at scale. Through FPG ADvantage, lower-sodium products were integrated across the customer journey, reaching shoppers through a connected network of physical and digital touchpoints. 

What sets the initiative apart is FairPrice Group's ability to combine first-party shopper insights with everyday retail experiences, enabling healthier choices to be surfaced at relevant moments throughout the shopping journey. By integrating healthier options into the shopping journey, the collaboration demonstrated how retail media can influence everyday purchase decisions and encourage positive behavioural change at scale. 

FPG ADvantage was also recognised with the Omnichannel Strategy of the Year - Singapore award for ShopBeyond, FairPrice Group's innovative shelf-extension solution that reimagines how customers discover and shop for products in-store. 

ShopBeyond bridges the gap between physical retail and e-commerce by transforming store shelves into digital gateways. Through a simple QR scan, customers can access an extended online assortment far beyond the limitations of physical shelf space, creating a more seamless and connected shopping experience. 

As one of Singapore's first shelf-extension initiatives at scale, ShopBeyond enables brands to showcase a significantly broader range of products within existing store footprints whilst giving customers greater choice and convenience. The solution reflects FairPrice Group's vision of an omnichannel ecosystem where physical and digital retail work together to better serve evolving customer needs. 

Together, these award-winning initiatives highlight how FairPrice Group is leveraging its scale, technology and omnichannel capabilities to create new opportunities for brands, enhance the shopping experience, and deliver meaningful impact for the communities it serves. 

The Retail Asia Awards highlights the pinnacle of excellence, innovation, and leadership within the retail industry across the Asia Pacific region. It serves as a benchmark of success, honouring companies and individuals who have made remarkable contributions to shaping the future of retail.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Marni Marco at [email protected].