Brands For Less expands consumer reach with Singapore store

Brands For Less launched its store in Singapore, adding to its network of over 100 stores across the Middle East and Europe.

The leading off-price retailer Brands For Less has further solidified its global presence with a newly opened branch in Singapore, which started operations last 12 September 2024, at Jurong Point Mall. The store management marked the milestone by treating first-day customers to goody bags and gift cards, making the opening more festive with the presence of a disc jockey and a lion dance performance.

The Singapore store adds to the existing lineup of stores from several countries, including the United Arab Emirates, Saudi Arabia, Oman, Kuwait, Qatar, and Bahrain. 

This latest success was made possible under the leadership of BFL Group Executive Chairman of the Board and Group CEO Toufic Kreidieh, whose passion for business has allowed him to implement remarkable innovations across the company.

Leading the way

Brands For Less’ vision believes that the future is a moving target; hence, it does not wait for change but instead actively works to lead. One testament to this is its utilisation of an omnichannel strategy and solutions, which better manages data deluge, understands the customers’ varying needs, and surpasses their growing expectations for impeccable service.

Being a customer-centric company, Brands For Less deeply values the trust, support, and loyalty they have earned from customers and continuously seeks new ways to enhance the latter’s affordable shopping experience. Furthermore, its brand value serves as the cornerstone of its organisational structure, which simplifies the customer’s understanding of the company’s identity and how it operates. 

It also uses a framework that ensures that every product and service communication, activation, and customer interaction contributes positively to the concept of “Brands For Less.” It is crucial for the distinctive brand assets to remain fresh and engaging, as they are key elements that customers immediately recognise. This commitment to maintaining the liveliness of these assets underscores Brands For Less’ dedication to not only meeting but exceeding customer expectations.

Global expansion

With its belief that everyone deserves access to high-quality but affordable products, Brands For Less’ global aspiration is focussed on reaching a wider target consumer audience across different regions and cultures. After more than two decades in the retail industry, the company has already established itself as a global retail phenomenon, welcoming over 1.3 million satisfied customers into the world of affordable luxury.

The company has been the epitome of innovation in the field, and amongst the factors contributing to this success are its Treasure Hunt concept, “Get It Done” attitude, as well as its Smile More Loyalty Program. 

This Treasure Hunt model ensures that store inventories are constantly updated. From fashion-forward apparel to cutting-edge accessories, this provides customers with fresh and exciting items to discover each time they visit. Combined with a proactive “Get It Done” attitude, the company constantly develops services and strategies tailored to its customers' needs. 

Brands For Less enhances the customer experience through its “Smile More Loyalty Program,” offering exclusive promotions and rewards to valued patrons whilst establishing an emotional connection with them. These dynamic strategies create an engaging shopping experience that keeps customers coming back for more.

Customer reach

Brands For Less caters to a wide range of individuals, welcoming people from different age groups and backgrounds who value both quality and affordability. It has a diverse customer base, which showcases the broad appeal of its products. 

Its digital presence, for instance, boasts 1.3 million loyal customers, 1 million monthly active mobile users, and over 3 million application downloads on its e-commerce platform. This also ranked first in having monthly unique visitors and second in the shopping industry, reflecting the efficiency of its approach in enticing consumers.

Know more about Brands For Less at https://bflgroup.ae/.