Longchamp reopens renovated boutiques at ION Orchard and Marina Bay Sands

Interiors blend heritage, craftsmanship, and modern elegance.

Longchamp has reopened its boutiques at ION Orchard and The Shoppes at Marina Bay Sands in Singapore after extensive renovations, unveiling designs inspired by a Parisian apartment.

The updated façades feature tone-on-tone wood-clad panels, creating a warm, sophisticated backdrop for the brand’s colorful interiors and products.

Inside, each area has a distinct theme: a workshop-style welcome desk displays seasonal highlights, a Haussmannian-style lounge offers a relaxed space with vintage furnishings, and a dedicated “library” wall showcases the iconic Le Pliage® bags arranged by color and format.

The boutiques also highlight Longchamp’s signature leather lines, Le Roseau and Le Foulonné, and at ION Orchard, the new Berry Bon Bon podiums.

Attention to detail includes dark and light green accents, custom-made decorative pieces, and creative product displays using objects such as fruit baskets and lacquer trays designed by Philippe Model.

The redesign reflects Longchamp’s heritage, craftsmanship, and Parisian roots whilst offering customers a more immersive shopping experience.