, APAC

Six in 10 consumers in East Asia worry about climate change

Sustainability is a key focus in the region, Euromonitor International.

Around 62% of consumers in East Asia are concerned over climate change, Euromonitor International reported. 

In its Voice of the Consumer: Lifestyle Survey 2022, it also found that 75% of consumers attempt to have a positive impact on the environment through their daily life. 

“Environmental issues like climate change are gaining momentum in East Asia. These markets are taking different approaches to address net-zero emissions and achieve carbon neutrality,” Euromonitor said. 

It added that four out of five East Asian countries are taking steps towards green economies. 

READ MORE: East Asia makes up over 80% of Asia’s retail sales: report

Amongst the top green activities, East Asian consumers engaged in are food waste reduction (55%), plastic use reduction (51%), recycling items (44%), sustainable packaging use (39%), and energy consumption reduction (37%). 

“Local consumers are actively changing their habits to be more sustainable. Reducing food waste is the most common activity East Asian consumers are adopting to lead eco-friendly lives,” Euromonitor said.

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