consumer trends

Nearly a quarter plan to shop via TikTok Shop, followed by other apps like Amazon and Grab.

RSM Partner David Eu said shrinkflation is working for retailers by reducing product sizes to maintain prices whilst managing consumer expectations.

Innovations, such as live-streaming and VRs, have perked up customers' shopping experience, said Zalora.

This is linked to the strong financial resilience in the market. 

Sustainability is a key focus in the region, Euromonitor International.

The majority of customers also want to interact with brands in more than one channel.

Businesses said first-party data has higher quality and provides better privacy.

However, only 40% trust brands to use their data responsibly and keep it safe.

Brand values are important for cross-border shoppers.

Around 67% discover new products in-store, and 66% through mobile phones.

Their conversations revolve around food, home, and self-care.

Their conversations revolve around food, home and self-care.

The two markets are seeing more local brands serve a value-seeking consumer base.