consumer trends
Philippine retailers urged to tap into consumer aspirations, not demographics
Philippine retailers urged to tap into consumer aspirations, not demographics
Shoppers buy products that promise to help them become a better version of themselves.
S'pore consumers plan to shop in holiday sales period
Nearly a quarter plan to shop via TikTok Shop, followed by other apps like Amazon and Grab.
Shrinkflation: Balancing margins and consumer satisfaction
RSM Partner David Eu said shrinkflation is working for retailers by reducing product sizes to maintain prices whilst managing consumer expectations.
Hyperconsumerism is on the rise in Southeast Asia: study
Innovations, such as live-streaming and VRs, have perked up customers' shopping experience, said Zalora.
Six in 10 Asian shoppers to spend more this holiday season
This is linked to the strong financial resilience in the market.
Six in 10 consumers in East Asia worry about climate change
Sustainability is a key focus in the region, Euromonitor International.
Over half of brands want to improve experience in existing channels
The majority of customers also want to interact with brands in more than one channel.
Around 2 in 5 brands use first-party data to deliver personalised customer experiences
Businesses said first-party data has higher quality and provides better privacy.
Around 3 in 5 consumers expect personalised shopping experience
However, only 40% trust brands to use their data responsibly and keep it safe.
What APAC cross-border shoppers look for in a brand
Brand values are important for cross-border shoppers.
Consumers now equally rely on in-store, online for shopping
Around 67% discover new products in-store, and 66% through mobile phones.
#WhatsHappening: Key trends in Twitter among Singaporean consumers
Their conversations revolve around food, home, and self-care.
#WhatsHappening: Key trends in Twitter among Singaporean consumers
Their conversations revolve around food, home and self-care.
China, India to propel APAC’s sportswear retail growth
The two markets are seeing more local brands serve a value-seeking consumer base.
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