Global shoe care market to grow by $284.4m by 2029

It is driven by the demand for premium and casual footwear.

The global shoe care products market is set to expand by $284.4m from 2025 to 2029, with an 8% compound annual growth rate, according to Technavio.

Demand for shoe care products is rising as consumers focus on maintaining premium and casual footwear, including leather shoes and sneakers. Popular products include polishes, protectants, cleaning solutions, and dyes.

The growing sneaker culture and e-commerce platforms are also fuelling interest, with brands offering DIY cleaning kits and premium maintenance services.

Additionally, natural, chemical-free products are gaining traction as consumers prioritise safer and environmentally friendly options. Shoe deodorisers with essential oils are increasingly popular for neutralising odors.

However, raw material price volatility remains a key challenge. Essential components such as waxes, solvents like naphtha and turpentine, and dyes depend on unstable crude oil and forest product markets.

Despite these hurdles, the demand for shoe care products continues to grow, driven by the rise of athleisure fashion and consumer interest in protecting footwear investments, the report said.