Thailand
The Mall Group uses virtual treasure hunts to create buzz
The Mall Group uses virtual treasure hunts to create buzz
The strategy was a big hit during the recent Chinese New Year.
Retailers use e-labels to boost efficiency and sales
Digital price tags help improve margin through dynamic pricing.
Thai brands turn to influencers to create buzz, boost profit
Local businesses are under pressure to compete with Temu, Shein, and TikTok Shop.
Why Thai retailers should harness AI for personalisation, efficiency
Industry leaders also cited the importance of adopting omnichannel strategies.
Miniso launches flagship store in Thailand
This is a key step in the group’s strategy to expand in Southeast Asia.
Hermès revamps store in Bangkok’s Central Embassy
The redesigned boutique spans two floors.
Dior opens 'Gold House' concept store in Bangkok
The store’s design recreates the iconic golden façade of Dior’s Parisian townhouse.
Urban Revivo opens biggest branch in Bangkok
The Chinese fast fashion retailer’s 3,000-square meter store targets consumers aged 18 to 35.
Thailand cuts low-quality imports from China by 20%
It aims to curb cheap imports that disrupted local industries, leading to factory closures and job losses.
Simple Foods bags win at FMCG Asia Awards 2024 for milk brand
It uses world-class technology to produce products with global quality standards and to export to more than 30 countries worldwide.
Mars Petcare Thailand wins at FMCG Asia Awards 2024 for regenerative agriculture initiative
It has transferred knowledge to local farmers on regenerative agriculture, enhancing soil fertility and reducing GHG emissions from farming.
Central Food Retail launches AI shopping assistant
It aims to enhance the shopping experience with personalised, efficient, and convenient support.
Riding the health & wellness trend in food: Success story of Betagro Chicken Breast in Singapore, S-Pure campaign ‘Farm to Your Table’ in Thailand
Betagro offers two examples of what they have achieved in Singapore and Thailand markets.
Thailand foodservice industry moves to cage-free eggs amidst ethical demand
It is driven by consumers’ expectations for humane treatment of animals.
Aura Mineral Water brings home title at FMCG Asia Awards 2024
It is evolving its brand narrative to emphasise emotional engagement and distinct propositions.
Starbucks opens largest greener store in Thailand
This is the brand's fourth flagship store in the country.
URBAN REVIVO revamps store in ICONSIAM
It is part of the group's ongoing expansion in Thailand.
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