Thailand

It is evolving its brand narrative to emphasise emotional engagement and distinct propositions.

This is the brand's fourth flagship store in the country.

It is part of the group's ongoing expansion in Thailand.

90% of consumers prioritise sustainability when making purchasing decision.

This includes The Parade, The STOREYS, and POST 1928.

Manufacturers are using new ingredients and technologies to improve their products.

It will now fully own all nine Globus stores in Switzerland.

This follows recent openings in Kuala Lumpur and Hanoi.

It will focus on core products like cushion foundations, liquid foundations, and lip tints.

This is driven by the country's warm and humid climate.

It aims to scale sustainably and enhance efficiency as it expands across Southeast Asia.

Thailand's intimate hygiene product market has experienced significant growth, ranking amongst the top five in product launches in the APAC region over the past five years, according to data from the Mintel Global New Products Database. However, there is still room for innovation, as Thai consumers are seeking more than just hygiene from these products.

It allows payment acceptance from 13 international mobile apps at all 3,000 stores in Thailand.

It covers over 5,000 square meters and offers more than 10,000 products.

In Thailand, consumers are keen to upgrade their membership tiers in pursuit of greater benefits.

There is a notable increase in consumers over 50s.