7-Eleven Singapore wins Convenience Store of the Year - Singapore at Retail Asia Awards 2025

This marks the company’s second consecutive win, cementing its position as the No. 1 convenience store in Singapore.

Major convenience store chain 7-Eleven Singapore brought home the Convenience Store of the Year - Singapore category win in the prestigious Retail Asia Awards 2025 for its stellar performance in the previous year, taking a major leap from its tried-and-tested playbook to redefine its consumer engagement whilst building on its momentum of innovation.

In 2024, the company earned a gross revenue of S$601.7m and achieved a 70% market share.

Seeking fresh ways to deliver “new and exciting,” 7-Eleven went beyond price and convenience to bring added value to its consumers by providing premium and memorable experiences each time they shop. It launched over 1,000 new and exclusive offerings, driving S$27m in sales. It also introduced a variety of new, limited-time-only, ready-to-eat meals that drove S$8m in sales throughout the year.

The convenience store also introduced a viral smoothie sensation that gripped TikTok viewers with more than a million views and 30,000 shares. The freshly blended smoothies delivered a 30x uplift in sales from the first month of their launch.

Recognising the importance of the in-store experience in driving brand loyalty, fostering emotional connections and providing irreplaceable experiences for customers in a digital world, 7-Eleven also enhanced its wide store network to augment consumer journeys and introduce one-of-a-kind concepts.

Amongst these concepts is Project Magic, an initiative to curate more intuitive consumer shopping experiences through vibrant neon signage for higher storefront visibility, revitalised point-of-sales area for upselling, and the creation of segmented areas that appeal to the demographic. Its pilot delivered impressive results for the business, boosting overall sales by 12% with a whopping 62% sales increase for ready-to-eat meals and 38% for toys and collectibles in its first month.

Meanwhile, 7-Eleven also launched its shopping app in collaboration with Singaporean influencer JianHao Tan. His “Just One App” video achieved over four million views on social media, spreading word about the app and resulting in 82,000 downloads within the first month of the launch.

It also focussed on enhancing seamless shopping experiences for consumers. It ramped up its e-commerce partnerships with various platforms, achieving a 63% boost in sales in 2024, as well as a 39% increase in transactions and 18% growth in basket size. It also unveiled Singapore’s first self-checkout store, Shop & Go, which enabled a frictionless shopping experience through the utilisation of artificial intelligence technology, smart cameras, and Internet of Things sensors.

The brand’s efforts in the past year also revolved around putting people at the heart of its initiative. It launched a month-long 360 campaign that included internal engagements with suppliers and corporate social responsibility initiatives. This initiative garnered a total PR reach of 3.1 million valued at S$180,000, and a total social media reach of over 3.5 million, whilst its campaign video earned over two million views in five days.

“Amidst an increasingly complex retail landscape, 7-Eleven has managed to outdo its previous performances, breaking new ground and reinventing its strategy to sustain its wins and set itself up for long-term growth — whilst forging new and exciting ways to engage and connect with its consumers,” the company said.

Retail Asia Awards recognises outstanding achievements, innovations, and excellence within the retail industry across the Asia-Pacific region.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].