Pandemic Accelerated Retail Experience in Southeast Asia: Digitalisation and Retail Innovations
Euromonitor International will explore how digital tools and new technologies are playing a critical role in shaping how retailers are engaging and serving the needs of consumers post-Covid, and how these efforts by retailers are reshaping the retail environment in Southeast Asia. The presentation explores regional retail innovations across three key areas: Rethinking the Store; Digital Shopping and Engagement; and Social and Environmental Responsibility. These three themes emerged from trends expected to have the most influence on Southeast Asia retail in the near term from our latest edition of Retail research.