Retail Asia Awards 2025 Winner: Evelyn Chua of Birkenstock South East Asia Pte. Ltd.
Evelyn Chua of Birkenstock South East Asia shares how Birkenstock’s heritage was reimagined through immersive product storytelling.
Birkenstock’s commitment to authenticity, valuing culture and adapting locally, earned it the Marketing Initiative of the Year - Singapore accolade at the Retail Asia Awards 2025.
Discover the full story here.
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