, APAC
Logo of Coty

Coty enters new license with fashion brand Marni

The new licensing agreement for both brands will start in 2026.

Coty Inc. has formed a new licensing agreement with Italian luxury fashion brand Marni for the development, production, and distribution of a line of fragrances and beauty products until 2040.

The new agreement with Marni marks a new commitment for Coty to expand its presence in the luxury fragrance sector with expertise and innovation.

The first offering from the new licensing agreement is projected to launch in 2026. Part of their collaboration is rendering Marni’s identity into the beauty sector and launching premium offerings from both of their brand equity.

ALSO READ: Beauty company Coty extends licensing deal with Mexx

Both Coty and Marni aimed to use their continuous collaboration to deliver unique and elevated beauty experiences for consumers.

“This licensing agreement aligns with Coty’s highly successful strategic direction of focusing on fashion driven licenses with multi category potential that resonate across key markets. We are excited to start working with Marni to develop premium beauty offerings that bring the Fashion House’s visual style and values in beauty to life,” Sue Nabi, CEO of Coty, stated.

With the new agreement with Marni, Coty has also strengthened its alliance with OTB Group after the recent license renewal with Jil Sander.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.