Beauty company Coty extends licensing deal with Mexx

Their partnership first started in 2016.

Beauty company Coty Inc. has renewed its license agreement with Dutch fashion brand Mexx, extending for over 25 years, covering the distribution of Mexx fragrances and colognes.

The renewal of the deal will allow both entities to expand their collaborative efforts on brand momentum, company expansion, and sustainable innovations.

“Mexx is renowned for its range of classic, fresh fragrances and for pushing the category boundaries on sustainability. This long-term extension of our partnership will enable us to accelerate the brand’s momentum and fuel ambitious expansion plans into dynamic new markets and categories,” Sue Nabi, CEO of Coty, said.

ALSO READ: Pandora shifts to recycled silver, gold for jewellery

The first fragrance line of Mexx was introduced in 2000, along with the Mexx MAN and Mexx WOMAN. Its most recent product lines, the Mexx “Summer Bliss” and “Mexx Black & Gold”, became one of the company’s most acclaimed, solidifying Mexx as one of the leading German fragrance brands.