News

Fashion

Staff Reporter

, APAC

Published:

9 months ago

Logo of Coty

Beauty company Coty extends licensing deal with Mexx

Their partnership first started in 2016.

Beauty company Coty Inc. has renewed its license agreement with Dutch fashion brand Mexx, extending for over 25 years, covering the distribution of Mexx fragrances and colognes.

The renewal of the deal will allow both entities to expand their collaborative efforts on brand momentum, company expansion, and sustainable innovations.

“Mexx is renowned for its range of classic, fresh fragrances and for pushing the category boundaries on sustainability. This long-term extension of our partnership will enable us to accelerate the brand’s momentum and fuel ambitious expansion plans into dynamic new markets and categories,” Sue Nabi, CEO of Coty, said.

ALSO READ: Pandora shifts to recycled silver, gold for jewellery

The first fragrance line of Mexx was introduced in 2000, along with the Mexx MAN and Mexx WOMAN. Its most recent product lines, the Mexx “Summer Bliss” and “Mexx Black & Gold”, became one of the company’s most acclaimed, solidifying Mexx as one of the leading German fragrance brands.

Follow the link for more news on

Coty Inc.

Also Read

Tapestry and Capri Holdings end merger agreement amidst legal uncertainty

Fashion industry faces uncertainty in 2025

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit

Top News

Technology offers solution to India’s food waste crisis in restaurants

It can also help improve efficiency and support sustainable practices in the industry.

Technology

18 hours ago

India’s e-commerce market to reach $147.3b in 2024

It will be driven by the expanding internet penetration and better digital payment infrastructure.

E-commerce

18 hours ago

Food colors market to reach $5.42b by 2031

Still, the market growth is constrained by strict regulations.

1 day ago

Thailand foodservice industry moves to cage-free eggs amidst ethical demand

It is driven by consumers’ expectations for humane treatment of animals.

1 day ago

Exclusives

Brands told to come clean about beauty care

Consumers are more discerning and can easily spot fake ingredient claims.

1 day ago

Swarovski cracks TikTok to scale luxury amongst Gen Zs

The Austrian glassmaker is working with influencers to connect with the Singaporean market.

4 days ago

Starbucks Korea opens high-tech store in Seoul

Its first reserve-only branch features AR art installations and a Mixology Bar.

Decathlon gets closer to hybrid Singaporean shoppers through pick-up service

The world’s largest sporting goods retailer lets clients pick up online orders on the go.Decathlon is building on the success of its pick-up service in Singapore as it progresses toward its target of having 37 locations in the city-state in the next two years, its top official said.

Stores