How frequent consumers in Southeast Asia, HK order food online

Nearly 70% order meals once or twice a week.

Around 69% of consumers in Southeast Asia and Hong Kong order food online once or twice a week, a report found. 

In its regional research report, the Carousell Media Group and Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) also learned that 21% order three to four times a week, whilst the remaining 8% order 5 times a week or more. 

Singapore (80%) registered the most consumers ordering online once or twice a week, followed by the Filipinos (70%) and Hong Kongers (68%). Respondents in Malaysia and Vietnam, meanwhile, tied at 64%. 

Moreover, the highest share of respondents who order meals three to four times a week are found in Malaysia (25%) and Hong Kong (25%); whilst those that order at least five times a week are mostly in Vietnam (13%) and Malaysia (11%).

The study surveyed 61,600 respondents across 3,500 marketplaces in five key markets: Singapore, Philippines, Malaysia, Vietnam, and Hong Kong, in the past four months. 

It also found that not all meal delivery platforms are present in the five key markets. 

GrabFood took the lead in Southeast Asia and Hong Kong followed by Foodpanda, and ShopeeFood, the report noted.