FMCG Asia Awards

1. Nomination is open to all FMCG companies with offices and operations in Asia. 
2. Each company may submit up to three (3) entries in either different or same categories. 
3. Each nomination form is valid for one category only. If you are nominating in several categories, please fill out the forms separately.
4. Nomination is free of charge. If you win, you are obliged to proceed booking the winner’s package to maximize the benefits of your win. 

• Nomination is open to all FMCG companies with offices and operations in Asia. Companies in the following industries are not eligible to join the awards programme: tobacco, multilevel marketing, and products with claim of health benefits.

• Product categories - The nominated product must demonstrate significant success or accomplishments achieved in the last 24 calendar months.

• Project categories - The initiative must be launched within the last 24 calendar months, either in part or full. If launched prior to 24 calendar months, it remains eligible if recent developments or upgrades were made.

PRODUCT CATEGORIES

• Consumer Good of the Year (for one specific product only)
• Home Brand of the Year (for a range of products under a particular brand name)

PROJECT CATEGORIES

• Product Launch of the Year
• Product Packaging of the Year
• In-store Marketing Strategy of the Year
• Digital Marketing Strategy of the Year
• Campaign of the Year
• Digitalization Initiative of the Year
• Customer Experience Initiative of the Year
• Eco-friendly Initiative of the Year
• ESG Initiative of the Year
• Health & Wellness Initiative of the Year
• Supply Chain Initiative of the Year
• Excellence Award

The entries will be reviewed by the judges based on the following criteria:

For Product categories:

• Branding - Is the product aligned with the company’s mission and vision and fulfils the brand’s promise?

• Unique Selling Point - Does the product have a unique value proposition that makes customers choose it over others?

• Product Effectiveness - Does the product contribute to the company’s growth and achieve its targets (i.e. sales turnover)?

• Customer Satisfaction - Does the product meet or surpass customers' expectations? Was there growth in customer count?

For Project categories:

• Uniqueness & Innovation - Does the project introduce new or cutting-edge innovation?

• Success & Impact - Did the project successfully achieve its objectives and targets using proper assessment measures? Was there an impact on the company and industry?

• Dynamism - Is the project open to changes and progressive opportunities?

1. Go to the online nomination form and read the nomination guidelines.

2. Fill out the form with the following:

   • Company details

   • Entrant (person-in-charge) details

   • Chosen category

   • 500-word write-up about the product or project

   • Three key achievements of the product or project

   • Client feedback or Testimonials

   • Chosen winner’s package option

3. Wait for the nomination confirmation email and acknowledge it once received.

4. Submit photos and supporting documents.

Note:

• Each company may submit up to three (3) entries in either different or same categories.

• Each nomination form is valid for one category only. If you are nominating in several categories, please fill out the forms separately.

• Nomination is free of charge. If you win, you are obliged to proceed booking your chosen winner’s package option.

Nomination is free. If your company wins, you are obliged to book any of the winner’s package options. To know more about the entitlements and pricing, please email [email protected]. 

*Due to the pandemic, this year's awarding and interviews with winning companies will be held virtually through digital award presentations. Trophies will be couriered to the winning companies' addresses.