, China

Jumpstarting days with a bottled Frappuccino oat latte

Starbucks China wins at the FMCG Asia Awards 2022.

Coffee has arguably become an integral part of many people’s lives, with many consuming at least a cup of coffee a day, leading to a very profitable market. Starbucks China identified the need for providing coffee beverages for people with on-the-go lifestyles and released their first Plant-based RTD coffee product in China, the Oatmilk Bottled Frappuccino, and in doing so won the Product Launch of the Year - China Award at the 2022 FMCG Asia Awards.

The awards programme recognises companies and innovators that have introduced revolutionary services or products that have brought success to their operations, and Starbucks China’s Bottled Frappuccino and Bottled Frappuccino oat latte elevated them from their competition in the RTD market within China.

Starbucks is easily recognisable as an industry giant within the coffee industry, having stores and operations across many locations around the world. Their venture in China with the Bottled Frappuccino represents their commitment to bringing their signature Starbucks quality to coffee that can be brought and enjoyed anywhere.

Chinese consumers received the launch well as the offering featured its premium Starbucks heritage and iconic package. Frappuccino also stands as Starbucks China’s flagship product, being the signature offering that most consumers recognise and identify with.

With a planet-positive mission and deep consumer insights from this year, the brand plans to increase plant-based beverage adoption in China to support the rising trend within the market, bringing oat milk into the ready-to-drink category. This allows consumers who love the brand to enjoy the products whenever and wherever.

The Frappuccino oat latte is one of the latest additions, being launched in August 2022 to their product range. This drink is made of Starbucks-selected Colombia single-origin Arabica coffee complemented by European-imported oat syrup that features no trans fats and no cholesterol that exudes a natural oat aroma and rich creamy mouth feel that elevates a customer’s indulgent experience.

With this award, Starbucks China’s position as a leading figure in the RTD coffee market of China is established, with the brand looking towards expanding the range of their RTD coffee offerings in the future.

The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for your company's exceptional products or initiatives in the FMCG industry, please contact Jane Patiag at [email protected].

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