, China

Budweiser Brewing Company APAC Limited secures double win at the FMCG Asia Awards

It won for going beyond its initial targets for its initiatives.

From supporting local farmers to a digital platform to drive business transformation, Budweiser Brewing Company APAC Limited’s campaigns well-earned its victory at the FMCG Asia Awards.

One of its groundbreaking campaigns is the Corona Extra Lime campaign which introduced the "Rural Revitalization" closed-loop model supporting local farmers in Anyue, Sichuan Province, China. The initiative harvested an impressive 235,000 kilograms of limes, offering a unique "Drinking with Lime" experience for Chinese consumers whilst empowering over 200 farmers. 

The campaign had several objectives. One is to enhance livelihoods in the Anyue communities as well as foster sustainable growth for Bud APAC, suppliers, and the locals. Bud APAC also aimed to create a unique consumer experience and innovate business models for other brands and regions.

Another thing is it wanted to strengthen the brand’s reputation and consumer loyalty.

Aside from the harvested 235,000 kilograms of limes, Bud APAC’s campaign also earned endorsements from local government, communities, and wholesalers. The campaign also saw farmers' income increase by approximately RMB 22,500.

This innovative campaign not only produced high-quality limes but also presented a replicable "Lime Model" for rural revitalisation in China.

Another one of its campaigns that gained recognition was the BEES platform, a business-to-business e-commerce initiative launched in 2021. 

BEES empowers wholesalers and retailers, offering a seamless digital experience for placing orders, managing deliveries, accessing business insights, and more.

Success went beyond what was expected with the BEES platform connecting with more than 30 million consumers, accelerating its expansion to over 220 cities in China. Bud APAC's commitment to digitisation reflects a strong momentum in transforming the beverage industry, creating a future filled with more cheers.

Because of these initiatives, BUD APAC won the Campaign of the Year - China award and the Digitalization Initiative of the Year - China award, showing the company’s commitment to innovation, sustainability, and excellence in the dynamic Chinese market.

The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's exceptional products or initiatives in the FMCG industry, please contact Jane Patiag at [email protected].

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