FMCG Asia Awards 2024 Winner: FairPrice Group

FairPrice Group sets the standard in leveraging consumer insights for impactful product launches.

Yip Kai Wan, Associate Director, and Cheryl Chow, Manager, Brand & Business Development at FairPrice Group, reveal how consumer insights and creative branding, including their mascot Crunchilla, drove product virality and boosted sales.

FairPrice Group’s innovative strategies earned multiple accolades at the FMCGAsia Awards 2024, winning Home Brand of the Year - Singapore, Product Launch of the Year - Singapore, and Supply Chain Initiative of the Year - Singapore.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Alibaba to sell department store unit for $1.3b loss
The sale will result in a $1.3b loss as Alibaba shifts focus back to its core e-commerce business.
E-commerce
Global soft drinks industry up 3% in 2024
The growth, whilst steady, was tempered by higher pricing across key markets.

Exclusives

SSI Group boosts investment in unified retail
The company, which sells brands like Hermes and Cartier, is refining its omnichannel space.
Stores
Chinese fine dining finds its next course in Singapore
The city-state’s high spending power and big Chinese commune make it an ideal entry point.