Brauer Natural Medicine and Nutrition29 take the win at the FMCG Asia Awards 2024

They were honoured for Brauer Sambucus Little Sniffles Liquid and Nutrition29 Liver Health Plus.

Brauer Natural Medicine and its health supplement brand Nutrition29 have been celebrated at the prestigious FMCG Asia Awards 2024 for their groundbreaking contributions to the health and wellness industry.

Brauer Natural Medicine, with over 95 years of excellence, won the Consumer Good of the Year (Vitamins & Supplements) - Australia award for the development of Brauer Sambucus Little Sniffles Liquid. This immune-supporting product is specially formulated for babies and children aged six months and older. The recognition underscores Brauer’s leadership in natural health solutions, with the brand also securing numerous other esteemed awards within Australia.

In parallel, Nutrition29, Brauer’s health supplement brand for adults, was honoured with the Product Launch of the Year - China award for its innovative liver health supplement, Liver Health Plus. This comprehensive formulation combines potent herbal and nutritional ingredients to support liver function, reinforcing Nutrition29’s commitment to providing effective, science-backed health solutions.

Both Brauer and Nutrition29 adhere to the stringent standards set by the Therapeutic Goods Administration (TGA), ensuring that all products are safe, effective, and of the highest quality.

Natural immune support for babies and children

The Brauer Sambucus range, which features the powerful herb Sambucus nigra (elderberry), has become synonymous with immune support. Known for its antioxidant properties and ability to alleviate cold symptoms, elderberry is at the heart of Brauer’s offerings, helping to boost immune function and support overall health. Amongst the series, Brauer Sambucus Little Sniffles stands out, formulated to provide relief for little noses with a blend of homeopathic and nutritional ingredients that are safe for babies and children under two years of age. Key ingredients such as Allium Cepa, along with Vitamins C and D3, work synergistically to support immune health and ease cold and cough symptoms in children from six months old.

In addition to the Sambucus range, Brauer offers an array of other health solutions, including the Arnicaeze series for muscle and joint relief, Kids Vitamins to support children’s growing nutritional needs, and Brauer Probiotic to promote gut health, which is critical for a strong immune system. With products designed to cater to the entire family, Brauer continues to build on its reputation as a trusted name in natural health.

Launched in April 2023, Little Sniffles has already sold over 13,174 units, helping families navigate the cold and flu season with confidence. This success is a testament to Brauer’s innovative approach to meeting the growing demand for immune-supporting products for young children.

Advanced Nutrition29 liver health formula

Liver Health Plus by Nutrition29, released in April 2023, is a powerful, enhanced formulation designed to support liver health. Building on the benefits of Milk Thistle, a renowned hepatoprotectant, along with Turmeric for its antioxidant properties and Globe Artichoke for bile support, the formula is fortified with Liquorice, Choline, and Inositol for enhanced efficacy. Notably, Liver Health Plus offers eight times the potency of competing products, making it a standout in the market for individuals seeking comprehensive liver support.

Since its launch, Liver Health Plus has sold over 268,207 units and has seen impressive success in the Chinese market, thanks to robust advertising campaigns in key urban areas like Sydney’s Central Business District. The product’s effectiveness and popularity contributed to Nutrition29’s victory in the Product Launch of the Year - China category.

Celebrating innovation and excellence

The FMCG Asia Awards 2024, organised by Retail Asia, recognises the finest companies in Asia’s fast-moving consumer goods sector. These awards honour exceptional products, innovative initiatives, and outstanding projects that shape the future of the industry. Brauer Natural Medicine and Nutrition29’s achievements at this year’s ceremony highlight their ongoing commitment to innovation and excellence in the health and wellness space.

The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the FMCG industry, please contact Jane Patiag at [email protected].