PharmaCare Laboratories addresses children's eye health issues with gummy

The innovative gummies contain three active ingredients considered to be the best nutrients for eye health.

In this digital era, long screen time has become part of our lives however, overuse exposes us to more blue light, especially for children using smartphones and other digital devices for their education and social interactions. Nine out of ten parents think digital media and technologies are a negative distraction in their lives and 83% think their children are also negatively distracted by digital devices.

For children to grow and develop healthily, eye health is strongly associated with children's ability to develop, learn, and achieve. These factors amplify the need for quality products that will support children's eye health. 

With this, PharmaCare Laboratories identified the market need and formulated Nature's Way Kids Smart Vita Gummies Eye Health to meet consumer needs. The product is an innovative one-a-day gummy supplement to support children’s eye function, eye health, eye macula health, eye retina health, and healthy vision.

More specifically, this great-tasting blueberry-flavoured gummy contains three active ingredients which are considered the best nutrients for eye health: patented lutein (Lute-gen®), zeaxanthin, and Vitamin A. The combination of lutein, zeaxanthin, and vitamin A has antioxidant and free radical-reducing properties to help support macula and retina health in children. 

Both lutein and zeaxanthin are yellow carotenoid antioxidants known as macular pigments.  Many studies show that the intake of lutein and zeaxanthin is proportional to their levels in the macula and retina health, and in some in vitro studies, lutein also shows the ability to filter blue light as well.

Meanwhile, Vitamin A is an essential nutrient for good vision. It is a component of the protein rhodopsin that supports the function of the cornea (the outer layer of the eye) such as light-sensitive and colour vision in the eyes.

As eye health becomes a popular topic for parents, children’s supplements should offer the best ingredients for supporting optimal visual system health. The Kids Smart Vita Gummies Eye Health provides a premium and scientific evidence-based formula to provide the optimal boost of essential nutrients and support kids’ eye health due to their day-to-day activities.

PharmaCare Laboratories’ success in developing the innovative gummy has been recognised by the FMCG Asia Awards, with the company bringing home the Product Launch of the Year - Australia.

The prestigious awards programme celebrates the most outstanding companies in the Asia Pacific FMCG industry that have shown exemplary performance with their innovative products and initiatives.

The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for your company's exceptional products or initiatives in the FMCG industry, please contact Jane Patiag at [email protected].