Fashion

Adidas strengthens Zalora presence with new PH pop-up

Adidas strengthens Zalora presence with new PH pop-up

Adidas aims to boost brand visibility and consumer engagement through the pop-up.

Shein dominates global apparel market in 2024

Adidas also made a notable comeback in 2024.

Loewe opens largest Asian flagship store in Shanghai

It features a façade of shimmering gold ceramic tiles.

Here’s what’s driving the global denim jeans market

The market is seeing strong demand from baby boomers for denim collections.

Retailers weigh market size, import restrictions in cross-border expansion

Entry decisions depend on demand, brand awareness, and trade barriers.

H&M hires local influencers to boost marketing in Asia

The Swedish retailer is harnessing K-pop, whose influence on global fashion is undeniable.

SHEIN conducts over 2 million product safety tests in 2024

It also plans to invest over $15m to strengthen its safety protocols and compliance measures.

Guess Jeans launches in India

Tata CLiQ will be the exclusive retailer for Guess Jeans.

K-beauty platform hwahae global site reaches 100,000 users in 2 months

It also plans to launch a Japanese version of the site this year.

Dior opens 'Gold House' concept store in Bangkok

The store’s design recreates the iconic golden façade of Dior’s Parisian townhouse.

Shein increases adoption of eco-friendly denim production

The company produced 380,000 denim pieces using this method last year.

Urban Revivo targets global fashion capitals in 2025

It will also strengthen its foothold in Southeast Asia through franchising and direct operations.

Zara’s recent campaigns focus on individuality, inclusivity

The campaigns use a mix of minimalist and playful visuals to appeal to different consumer segments.

Shein joins US CBP pilot to boost import transparency

The program helps CBP prevent illegal or hazardous goods from entering the U.S.

Cole Haan, HiMaxx partner to expand in China

The partnership includes the creation of a new HiMaxx premium division dedicated to Cole Haan.

SEA consumers embrace omnichannel retail in 2024

Pop-up shops and immersive events are also gaining traction.