Inside Shell Singapore’s win at the Retail Asia Awards 2026

Dylan Huang of Shell Singapore shares how Watsons, Hooga, and Vivino create a seamless mix of essentials, gifting, and social occasions.

He explains that the selection of partners was guided by a clear strategy to align brands with complementary strengths. 

Following their win of Store Retail Initiative of the Year - Singapore at the Retail Asia Awards 2026, he adds that the recognition motivates the team to continue pushing forward.

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