Here’s what’s driving the global denim jeans market

The market is seeing strong demand from baby boomers for denim collections.

The global denim jeans market is projected to grow by $26.61b from 2025 to 2029, driven by a 6.9% annual growth rate, according to Technavio. This growth is largely fueled by the expansion of retail spaces and a shift towards recycling denim from plastic and other materials.

As demand for denim rises, manufacturers are addressing the environmental impact of production, which traditionally requires high amounts of water, chemicals, and energy.

To reduce this, many are focusing on recycling textile waste and adopting water-saving techniques like foam dyeing and laser finishing.

The market is also seeing strong demand from baby boomers for denim collections that fit their preferences, with loose-fitting styles particularly popular amongst women. E-commerce growth, supported by smartphones and high internet penetration, is also contributing to market expansion.

However, competition from other apparel categories like leggings and athletic pants is putting pressure on denim sales. Inconsistent quality issues, such as fading and wear and tear, are also affecting consumer satisfaction.

Despite these challenges, the denim market remains strong, with popular denim items like jeans, shirts, and jackets continuing to dominate, the report said.