ZALORA

The online retailer wins at Retail Asia Awards 2022.

It is available in ZALORA Singapore and Malaysia starting on 1 July.

Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.

The payment option is currently available to shoppers in Singapore and Malaysia.

It will offer some 5,000 options on Myntra from its portfolio.

Over 8% of ZALORA consumers in the region used the scheme for luxury items.

It rose to 24% from 20% during the high alert period in Southeast Asia.

Over 59 million monthly visits were used in their latest survey.

ZALORA provides brands with data-driven insights derived from its 2.6 million users.

The company is set to redefine fashion and e-commerce with its Sustainability Strategy.

Online fashion retailer Zalora recently announced the appointment of Elias Pour as chief marketing officer. Pour will lead a team of over 150 people, overseeing the full marketing operations of Zalora Group.

Software corporation SAP recently announced that e-retailer Zalora has selected SAP S/4HANA® to enhance its operational capabilities and streamline processes for real-time business decisions.

ZALORA, one of Asia’s online fashion destinations, recognised the need for a robust cross device to increase conversions and build loyalty across the consumer journey. While Zalora has a dynamic website, it needed to not only increase its mobile app traffic but also repeat app interactions and transactions. In short, the company had to adapt its consumer engagement strategy to become more mobile-centric as consumers’ shopping behaviours changed with the continued increase in smartphone adoption in the region.

Retail Asia speaks with Dione Song, managing director of Zalora Singapore, on its strategy to convince more consumers to buy online.