ZALORA

Zalora reports growth of digital payments to 81.20% in 2022, as connectivity and digitisation fueled hyperconsumerism in the region.

ZALORA’s Chief Revenue and Marketing Officer, Achint Setia, spoke about the latest Southeast Asia Trends report for 2022 in an interview. Setia discussed how businesses pivoted to digital during the pandemic and how this led to the development of ‘shopper tainment’, which involves entertaining users while they shop. Setia also noted that offline searches for restaurants and malls have increased significantly, leading to a strong uptick in demand for consumer products such as swimwear, sunscreen, and athleisure. The report also found that consumers are increasingly comfortable with both real and virtual worlds and are constantly struggling between the two. Thus, there is an increased demand for personalized shopping journeys that are more humanized. Setia mentioned that ZALORA has taken initiatives to bridge the gap between online and offline shopping experiences by partnering with leading brands in Southeast Asia and creating innovative shopping experiences through pop-up activations. Setia highlighted that businesses need to constantly adapt to the evolving economic and political situation and that it is important to streamline experiences across touchpoints and to constantly go back to the customer to understand what makes their shopping journey more convenient.

Innovations, such as live-streaming and VRs, have perked up customers' shopping experience, said Zalora.

BNPL payments grew by 226% in central areas. 

ZALORA finds younger consumers are becoming more interested in sports-related products. 

The store in Bugis Junction is open from 3 to 12 August.

The online retailer wins at Retail Asia Awards 2022.

It is available in ZALORA Singapore and Malaysia starting on 1 July.

Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.

The payment option is currently available to shoppers in Singapore and Malaysia.

It will offer some 5,000 options on Myntra from its portfolio.

Over 8% of ZALORA consumers in the region used the scheme for luxury items.

It rose to 24% from 20% during the high alert period in Southeast Asia.

Over 59 million monthly visits were used in their latest survey.

ZALORA provides brands with data-driven insights derived from its 2.6 million users.

The company is set to redefine fashion and e-commerce with its Sustainability Strategy.