, Southeast Asia
Source: Anna Shvets (Pexels)

BNPL poised to be the most preferred payment method in Southeast Asia: report

BNPL payments grew by 226% in central areas. 

The “Buy Now, Pay Later” (BNPL) payment method is becoming the most preferred cashless payment method in Southeast Asia, ZALORA found.

In 2022, BNPL payments grew by 226% in central areas, and by 190% in the outskirts. 

ZALORA linked its popularity to its flexibility and interest-free monthly payments. 

Further, ZALORA expected e-wallets to be used widely by consumers due to its convenience, particularly in the use of e-hailin rides and food delivery services. 

Read more: What millennials and Gen Zs spend on most

E-wallet payments grew by 22% in central areas and 12% in the outskirts in 2022, the report also found. 

“With BNPL giving greater accessibility to high-value items, the most popular BNPL product categories are luxury (21%) and home and lifestyle (21%),” the report read. 

“In the Luxury category, purchases paid using BNPL options grew from 13% in 2021 to 21% in 2022.”


Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

MR.DIY reaches 500-store milestone in the Philippines
The brand was first launched in the country with its inaugural store in Balagtas, Bulacan.
E-Mart to open the first branch in Laos
LVMC Holdings has partnered with the retailer to expand the brand in the country.


Alfamart’s rapid expansion never overtakes quality service
With 19,087 across Indonesia and 1,680 more in the Philippines, the minimarket operator marks 25 years as a top choice for shopping.