ZALORA’s #ZALORAYA2023 Takes Home Pop-up Retail Project of the Year - Malaysia at Retail Asia Awards 2023

The online retailer brings its internet-based shopping experience and brand savvy to the real world with a new pop-up store in Malaysia.

ZALORA, Asia’s leading online fashion and lifestyle marketplace, has been awarded Pop-up Retail Project of the Year  - Malaysia at the prestigious Retail Asia Awards 2023 for its innovative #ZALORAYA2023 campaign. 

The Retail Asia Awards is an annual event that celebrates outstanding achievements in the retail industry across the Asia Pacific region. The awards recognise exceptional retail businesses and initiatives that have made a significant impact on the industry through innovation, creativity, and sustainable practices. 

The six-day event, titled House of ZALORAYA, showcased the brand’s unique approach to fashion retail, transforming the event space at The Starhill in Malaysia into a pop-up store overnight. The success of the campaign exceeded expectations, reaching 14.8 million, surpassing the targeted 12 million, within just one out of three months of the campaign duration.

ZALORA's innovative approach to retail was highlighted through its transformation of the event space, located on the facade of The Starhill on Jalan Bukit Bintang, one of the busiest shopping districts in Malaysia. 

The fashion presentation and pop-up store were held in the same location, ensuring that inquisitive passers-by were aware of the store location after seeing the buzz from the private event day. Multiple fashion presentations were held throughout the day, extending visibility and attracting crowds from day to night.

The House of ZALORAYA pop-up store was a shopper's paradise, offering a range of fashion and lifestyle products from the brand's curated collection. The store featured an extensive range of modest wear, traditional clothing, and modern attire, catering to customers' diverse needs. 

Mini giveaways and gifting, as well as performances and appearances by influencers, were planned to entice customers to the store. The brand's focus on customer experience was evident through the exciting lineup of activities and the seamless integration of online and offline shopping experiences.

The #ZALORAYA2023 campaign generated significant buzz leading up to the offline-to-online pop-up experience. A by-invite-only fashion show was held, attracting media, influencers, and celebrity guests to showcase the brand's latest collection. 

Additionally, the event garnered a 33% growth in traffic impressions over the event week compared to the previous year.

ZALORA is one of the region's pioneering large-scale e-commerce platforms, catering to customers in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan, with over 50 million monthly visits. The platform boasts an extensive collection of top international and local brands, featuring all the things shoppers love in one place. Customers can discover authentic products from over 3000 brands across categories, from apparel, shoes, accessories, beauty, pre-loved, and lifestyle, including essentials and home & living products.

As the pioneer large-scale e-commerce platform in the region, ZALORA has established a strong presence throughout the region, earning a reputation for being a customer-first brand that values innovation and sustainability. 

With a commitment to providing an exceptional shopping experience for all, ZALORA is constantly evolving to stay ahead of the curve and remain a leading force in the retail industry.