880 views

Retail Asia Awards 2023 Winner: ZALORA

ZALORA nabs the Pop-Up Retail Project of the Year - Malaysia award at the Retail Asia Awards 2023.

Its #ZALORAYA campaign has been a pivotal event for the company since 2014, establishing the modest wear category as a crucial part of ZALORA's brand offerings in Malaysia, Singapore, and Indonesia. The addition of a pop-up store in Kuala Lumpur's bustling Bukit Bintang area brought a new dimension to the event this year, seamlessly combining a fashion presentation and a pop-up store. The success of ZALORAYA has solidified its position as a household name in the modest wear category, attracting enthusiastic participation from influencers, celebrities, brand partners, and collaborators, all contributing to enhanced brand awareness and customer engagement. Discover the inspiration behind the ZALORAYA campaign from Ira Roslan, Associate Public Relations Manager, and Neha Bhasin, Brand Communications Director.

Learn more about them: ZALORA’s #ZALORAYA2023 Takes Home Pop-up Retail Project of the Year - Malaysia at Retail Asia Awards 2023

#RetailAsiaAwards

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Samsonite harnesses data to boost sales
The US luggage maker is boosting its online channel to drive revenue across Southeast Asia.
Hyper-personalised shopping rules in Southeast Asia
Data and analytics allow brands to optimise customer experience both online and in-store.
SSI Group boosts investment in unified retail
The company, which sells brands like Hermes and Cartier, is refining its omnichannel space.