Retail Asia Awards 2023 Winner: ZALORA

ZALORA nabs the Pop-Up Retail Project of the Year - Malaysia award at the Retail Asia Awards 2023.

Its #ZALORAYA campaign has been a pivotal event for the company since 2014, establishing the modest wear category as a crucial part of ZALORA's brand offerings in Malaysia, Singapore, and Indonesia. The addition of a pop-up store in Kuala Lumpur's bustling Bukit Bintang area brought a new dimension to the event this year, seamlessly combining a fashion presentation and a pop-up store. The success of ZALORAYA has solidified its position as a household name in the modest wear category, attracting enthusiastic participation from influencers, celebrities, brand partners, and collaborators, all contributing to enhanced brand awareness and customer engagement. Discover the inspiration behind the ZALORAYA campaign from Ira Roslan, Associate Public Relations Manager, and Neha Bhasin, Brand Communications Director.

Learn more about them: ZALORA’s #ZALORAYA2023 Takes Home Pop-up Retail Project of the Year - Malaysia at Retail Asia Awards 2023

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