AS Watson brand lab backs early-stage brands with regional scaling

It leverages the company’s over 180 million loyalty members.

AS Watson Group has launched the AS Watson brand lab, a data-driven brand creation and scaling platform to identify, develop, and grow brands.

in a press release, the company said the platform aims to transform how brands are brought to market, enabling the creation of new propositions.

It leverages the company’s over 180 million loyalty members and O+O capabilities to help brands from early-stage validation to regional scaling and category leadership.

At each stage, brands receive support across insight, distribution, marketing activation and investment.

The lab will prioritise product segments including Asian beauty trends, ingredient-led skincare, health and wellness products and elevated personal care.