Adidas unveils experiential retail concept in Seoul

Features "Made for You" customisation zone.

Adidas has introduced an experiential retail concept at its Garosu-gil Originals store, combining shopping with personalised services and interactive experiences.

The store offers personal shopper sessions, curated styling, a "Made for You" customisation zone featuring Seoul-inspired designs, and spaces for customers to relax and connect.

The brand said the concept reflects the growing trend of "retailtainment," as brands focus on creating in-store experiences that encourage longer visits and stronger customer engagement.

According to Adidas, the Garosu-gil store continues to attract steady foot traffic, including international visitors, despite slower activity in the surrounding area.