News

Stores

Staff Reporter

, APAC

Published:

7 months ago

102 views

Logo from Shiseido.

Shiseido launches Inner Beauty Business

The company will launch the Shiseido Beauty Wellness brand in February 2024.

Shiseido started the full-scale operations of the Inner Beauty Business as the first step for the launch of its new brand Shiseido Beauty Wellness (SWB) in February 2024.

In a statement, Shiseido said SBW conducts joint research and development of its products along with Tsumura & Co., and Kagome Co. to sell the products in Japan.

The new brand will then be expanded to other Asian markets, including China starting in 2025.

ALSO READ: Shiseido launches NARS Cosmetics in India

“The aim of this brand is to help people pursue their own unique beauty and wellness,” it said.

Shiseido said SBW will collaborate with other partner companies to offer new beauty solutions that will harmonise the skin, body and mind.

SBW will also propose new beauty and wellness routines such as “J-Beaut Wellness” to engage in new market development.

Follow the link for more news on

Shiseido

Also Read

Vinhomes launches new entertainment and shopping hubs

Sephora launches DRUNK ELEPHANT in Mainland China

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit

Top News

Vinhomes launches new entertainment and shopping hubs

It aims to provide residents with top-tier amenities and infrastructure that reflect global trends.

Stores

1 hour ago

foodpanda launches house brand ‘bright’

It offers a broader range of products covering fresh meats, ready-to-eat meals, pantry staples, beverages, snacks, and cleaning supplies.

E-commerce

1 hour ago

Half of Asian consumers prioritise inner beauty in F&B choices

43% of Asian consumers are highly inclined to buy products endorsed by social media influencers.

Fashion

1 hour ago

Payment cards drive over 50% of Australia's e-commerce transactions

The country’s e-commerce market is anticipated to hit $72.9b by 2028.

E-commerce

1 hour ago

Exclusives

ZALORA ramps up sustainability amidst rising demand for eco-products

Customers of ZALORA who shop for sustainable products are increasing year by year.

4 days ago

Two reasons why Zalora’s fulfilment centre skipped futurism

ZALORA’s strategy enables the processing of up to 200,000 orders daily.

E-commerce

4 days ago

Brand-building for Unilever International goes beyond consumer care

The brand’s innovative practices benefit both consumers and workers.

Stores

Rise of minimarts compels large-format stores to rethink growth strategy

Their focus should shift towards customer density instead of store scale.

Stores

Event News

EY’s Olivier Gergele highlights how retailers can navigate and thrive in today’s complex landscape and evolving consumer preferences

Co-Written / Partner

By implementing a sound omnichannel strategy, prioritising the consumer experience and adapting to changing trends, retailers can differentiate their value proposition.

Key figures at Seamless Asia fan e-commerce excitement over AI

Co-Written / Partner RSM's David Eu offers insights on e-commerce, technology, and collaborative innovation driving retail transformation

Co-Written / Partner Euromonitor’s Hiromi Yamaguchi: Loyalty programmes, digital integration vital amidst evolving consumer expectations

Co-Written / Partner EY’s Olivier Gergele highlights how retailers can navigate and thrive in today’s complex landscape and evolving consumer preferences

By implementing a sound omnichannel strategy, prioritising the consumer experience and adapting to changing trends, retailers can differentiate their value proposition.