Shiseido and Max Mara announce long-term fragrance partnership

Shiseido will exclusively develop, produce, market, and distribute Max Mara fragrances worldwide.

Japanese beauty giant Shiseido and Italian luxury fashion house Max Mara have announced a long-term fragrance partnership.

Shiseido will hold the exclusive worldwide license to develop, produce, market, and distribute Max Mara fragrances.

The partnership will be formalised in a license agreement managed by Shiseido EMEA, a subsidiary of Shiseido.

The move aligns with Shiseido's mission of “Beauty Innovations for a Better World,” and its aspiration to “Be a Global Winner with Our Heritage.”

“This upcoming agreement aligns with our strategy to strengthen our fragrance brand portfolio driving mutual growth and new opportunities for both brands worldwide,” said Alberto Noé, president and CEO Shiseido EMEA.

“The collaboration of our two companies, with their unique heritage and strengths will open a new path to exceptional beauty innovations for global consumers,” he added.

Also Read

Filipino shoppers still prefer bricks over clicks

Hermès revamps Takashimaya flagship store in Singapore

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit