, Malaysia

Shinsegae’s E-Mart24 to open fourth store in Malaysia by end-September

The company plans to open 10 stores by end-2021.

Shinsegae’s E-Mart24 will open its fourth store in Malaysia in Kuala Lumpur at the end of September, as part of a trend amongst Korean convenience retailers expanding overseas as the local market becomes more saturated, Yonhap reported.

The store will carry food products, such as instant cup rice and Korean street foods like "tteokbokki," a Korean snack made from rice cakes and red chilli pepper sauce. It will also have "gimbap," rice rolls with a variety of vegetables.

The company plans to open 10 stores by the end-2021 and 300 stores within five years.

E-Mart24 opened its third outlet in the Malaysian state of Selangor on Thursday after launching its first store in an office district in Kuala Lumpur in June.

Follow the link s for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!