, Singapore
Source: Mattheus Cenali (Pexels)

Over 50% of SG households change grocery buying habits amidst inflation

More than 40% decreased their budgets, whilst nearly 15% allotted a higher budget for groceries. 

More than half of Singapore households have altered their grocery buying habits amidst the accelerating inflation and higher cost of living, a report found. 

In a report, conducted by Lazada’s RedMart, results showed that 42% of households have reduced their grocery budgets, whilst 14% allotted a higher budget. The remaining 44% reported no impact on their grocery buying habits. 

“Households which lowered their grocery budgets are more prudent in decision-making by buying based on needs, switching to cheaper options and/or house brands,” the report read in part. 

Read more: Around 4 in 5 Singaporeans still shop for groceries online post-pandemic

In particular, Lazada found that 74% of Singapore households prefer to buy according to their needs. 

Around 50% have decided to switch to house brands, whilst 53% have switched to cheaper brands. 

Meanwhile, those that increased their budgets tend to shop more online (25%), compared to those who continue to shop more in-store (23%). 

“They exercise prudence by bulk buying for better discounts or switching to frozen meats instead of fresh meats,” the report noted.


Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


ZALORA seizes opportunity in revenge tourists’ purchasing power
The e-commerce platform added more travel-related items catering to the rise in travel searches from customers.
‘Emotional loyalty,’ the new way retailers retain customers
In Hong Kong, one in two consumers buy only from brands they trust so keeping that relationship exciting pays off.
Why retailers should pick up the pace of AI adoption
Analysts said they will run the risk of lagging in the market and suffering higher costs.