In Focus

E-commerce

Staff Reporter

, Singapore

Published:

1 year ago

460 views

Around 4 in 5 Singaporeans still shop for groceries online post-pandemic

Trustworthiness was amongst the factors for shopping for groceries online.

A total of 80% of Singaporeans choose to shop for groceries online which is a habit they developed during the pandemic, a report by RedMart by Lazada found.

In a report, RedMart said 48% order groceries online citing its trustworthiness, and 47% said they shop online because of the quality products/services offered.

Around three in 10 of the shoppers also said the accessible/friendly customer care line/staff contributed to their online shopping preference.

The study found that three in five of the shoppers that prefer to shop online are buying their supplies at least once a month.

It also said that 42% of the households in Singapore cut their grocery budgets by 10% to 20%, and 23% reduced their budget by 30% or more due to the impact of inflation.

Around 14% increased their budget, with 48% citing the better discount in bulk buying and 33% switching to frozen meats from fresh meats.

The survey conducted by Milieu Insight involved 1,000 online shoppers in Singapore conducted in March 2023.

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