Around 4 in 5 Singaporeans still shop for groceries online post-pandemic
Trustworthiness was amongst the factors for shopping for groceries online.
A total of 80% of Singaporeans choose to shop for groceries online which is a habit they developed during the pandemic, a report by RedMart by Lazada found.
In a report, RedMart said 48% order groceries online citing its trustworthiness, and 47% said they shop online because of the quality products/services offered.
Around three in 10 of the shoppers also said the accessible/friendly customer care line/staff contributed to their online shopping preference.
The study found that three in five of the shoppers that prefer to shop online are buying their supplies at least once a month.
It also said that 42% of the households in Singapore cut their grocery budgets by 10% to 20%, and 23% reduced their budget by 30% or more due to the impact of inflation.
Around 14% increased their budget, with 48% citing the better discount in bulk buying and 33% switching to frozen meats from fresh meats.
The survey conducted by Milieu Insight involved 1,000 online shoppers in Singapore conducted in March 2023.