Around 4 in 5 Singaporeans still shop for groceries online post-pandemic

Trustworthiness was amongst the factors for shopping for groceries online.

A total of 80% of Singaporeans choose to shop for groceries online which is a habit they developed during the pandemic, a report by RedMart by Lazada found.

In a report, RedMart said 48% order groceries online citing its trustworthiness, and 47% said they shop online because of the quality products/services offered.

Around three in 10 of the shoppers also said the accessible/friendly customer care line/staff contributed to their online shopping preference.

The study found that three in five of the shoppers that prefer to shop online are buying their supplies at least once a month.

It also said that 42% of the households in Singapore cut their grocery budgets by 10% to 20%, and 23% reduced their budget by 30% or more due to the impact of inflation.

Around 14% increased their budget, with 48% citing the better discount in bulk buying and 33% switching to frozen meats from fresh meats.

The survey conducted by Milieu Insight involved 1,000 online shoppers in Singapore conducted in March 2023.

Follow the link for more news on

Lazada

Also Read

Walmart partners with Meituan to boost e-commerce in China

Competition for ultra-fast food delivery in India fiercer as demand grows

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit