, APAC
151 views
Logo from Miu Miu Facebook Page.

Miu Miu is hottest fashion brand in 2023

The report released by The Lyst Index names the top fashion brands and products.

Miu Miu topped The Lyst Index of hottest fashion brands and products for 2023, claiming the number one spot for the first time.

In a statement, The Lyst said that Miu Miu released the first Church’s x Miu Miu collaboration and the Women’s Tales Committee during the previous quarter.

It also hosted the Miu Miu Summer Club event in Malibu.

The Index noted that in line with its 30th anniversary, Miuccia Prada’s playful line exceeded Prada’s brand head on the back of global demand for hero products, ballet bags and the Arcadie bag.

ALSO READ: Lower price is key driver for cross-border purchases

The brand’s Fall Winter line also saw strong sales supported by the 223 million views garnered on TikTok and a campaign starring Emma Corrin, Ethel Cain, and Zaya Wade.

“In a quarter heavily influenced by the clamorous social buzz of runway season, it’s worth noting that Miu Miu has jumped three positions without even factoring in its Spring Summer 24 fashion show in Paris (which took place after the September Lyst Index quarterly reporting cut-off),” The Lyst Index said.

Other brands that made it to the Top 10 of the Index were Loewe, Prada, Bottega Veneta, Versace, Saint Laurent, Moncler, Valentino, Jacquemus, and Burberry.

The Index is based on fashion tech firm and premium shopping app Lyst’s shopper behaviour, product views and sales, incorporating social media mentions, activity, and engagement statistics over a quarter.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

India’s e-commerce market to reach $147.3b in 2024
It will be driven by the expanding internet penetration and better digital payment infrastructure.
E-commerce
Food colors market to reach $5.42b by 2031
Still, the market growth is constrained by strict regulations.

Exclusives

Brands told to come clean about beauty care
Consumers are more discerning and can easily spot fake ingredient claims.
Swarovski cracks TikTok to scale luxury amongst Gen Zs
The Austrian glassmaker is working with influencers to connect with the Singaporean market.
Starbucks Korea opens high-tech store in Seoul
Its first reserve-only branch features AR art installations and a Mixology Bar.
Decathlon gets closer to hybrid Singaporean shoppers through pick-up service
The world’s largest sporting goods retailer lets clients pick up online orders on the go.Decathlon is building on the success of its pick-up service in Singapore as it progresses toward its target of having 37 locations in the city-state in the next two years, its top official said.