Lower price is key driver for cross-border purchases

Other reasons for cross-border transactions are better product quality, amongst others.

Around one out of three people buy products cross-border, and lower prices are the main reason people choose cross-border, according to a survey by DHL eCommerce.

Participants from Brazil have the highest response, with 63% leaning on cross-border shopping for lower prices. It is followed by the Netherlands with 57%, and both the Czech Republic and Morocco with 56%.

Coincidentally, 56% from Sub-Saharan Africa and 48% in the Middle East and North Africa stated that “better quality” drives them to online purchases from other nations.

The report cited quality experience, products and services from cross-border retailers as the reason for the high number of shoppers. The quality cited ranges from faster responses to inexpensive options.

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It also indicated that 38% prefer cross-border shopping with its wider product choices, 35% with the availability of their choice of products being available to other territories, and 32% with the quality experience that shoppers gained buying abroad.

The survey is DHL eCommerce’s first Global Online Shopper Survey, with last year being solely targeted at the European market, involving 11,500 active online customers participating from 23 countries.