Marimekko expands to Vietnam, Malaysia

It signed a franchise deal with Jaspal Group for its growth in Asia.

Finnish lifestyle design firm Marimekko signed a loose-franchise partnership with Jaspal Group, marking its expansion to Vietnam and Malaysia.

In a statement, Marmekko said that it will launch in some of the most prestigious malls in the two markets, opening in Lotte Mall Westlake in Hanoi and Takashimaya Mall in Ho Ci Minh later this year in Vietnam.

Its first stores in Malaysia will be opened at KLCC Mall in Kuala Lumpur and The Exchange TRX Mall.

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Marimekko opens its online stores in the two markets to enable an omnichannel shopping experience.

“ These fast-growing markets provide interesting opportunities for Marimekko’s international growth and hence support our company’s objective to scale the Marimekko business in the upcoming years,” said Natacha Defrance, Marimekko's Senior Vice President of Sales, Region East. 

It also plans to open its first store in Singapore in September. It currently has 80 stores and shop-in-shops in Asia Pacific.