, Hong Kong
373 view s

Dairy Farm’s Guardian shelves plans for Thailand stores

It is now focussing on selling products through 7-Eleven.

Dairy Farm-owned health and beauty chain Guardian has shelved its plans to open stores in Thailand in 2021 with its joint-venture partner CP ALL, opting to sell products only through its partner, IGD reported.

The retailer planned to open stores between 200-300 sqm, with 20% of the products under the Guardian brand. The company is focussing on selling its products through the 7-Eleven network instead of opening its own stores.

"We've joined hands with 7-Eleven because the latter has a strong network to bring Guardian products to reach Thai households. We are a new player but we definitely have an intention to grow our business in Thailand," said Kim Teng Ng, Guardian’s managing director.

Since the announcement in 2020, 7-Eleven has been carrying Guardian products on its shelves and through a shop-in-shop format. Currently, about 150 products are available in 2,800 stores and there are plans to launch new products every month.
 

Follow the link s for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!