Over 50 premium brands join K11 MUSEA in past year

The mall expects its luxury retail footprint to double within two years.

K11 MUSEA has attracted more than 50 premium fashion and lifestyle retailers over the past year.

About 10 international luxury houses have also opened new stores or expanded flagships within the complex.

Horace Lam, CEO of K11 Hong Kong, said the group recorded a more than 20% year-on-year increase in luxury sales this summer as international brands deepen their investment in the cultural-retail landmark.

Swiss Haute Horlogerie brand Audemars Piguet this month unveiled its newly expanded AP HOUSE, featuring panoramic views of Victoria Harbour, a tea bar, a pink boudoir-inspired alcove, and a 135-square-metre terrace. Rolex has also opened a new boutique, whilst Van Cleef & Arpels will celebrate the reopening of its revitalised duplex store.

Moreover, PRADA will also launch a new duplex flagship, whilst LOEWE and Saint Laurent have unveiled refreshed concepts.

Looking ahead, K11 MUSEA expects its luxury retail footprint to double within two years as more international names come onboard.