Japan’s Megabass partners with L Catterton to boost global growth

The collaboration aims to scale Megabass’ production.

Premium fishing gear manufacturer Megabass has entered a strategic partnership with global consumer-focused investment firm L Catterton.

The collaboration aims to scale Megabass’ production and expand its distribution network to meet rising demand in its key markets, Japan and the United States.

Founded in 1986 by renowned bass angler Yuki Ito, Megabass combines traditional craftsmanship with advanced technology to produce high-performance fishing lures, baits, and rods.

The company has built a loyal following globally, supported by endorsements from top anglers and recognition from design awards such as the Red Dot Design Award and Good Japan Design Award.

With growing consumer spending on premium fishing gear, Megabass has seen consistent revenue growth, fueled by both retail and e-commerce sales. Demand for its products frequently exceeds supply.

By partnering with L Catterton, which has extensive experience in scaling outdoor brands, Megabass plans to ramp up production and strengthen its presence in international markets.